Graduate Catalog 2014-2015
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BUS 720 Global Business Strategy Abroad: Focusing on a Foreign-Based Firm
3 hours; 3 credits
The business strategy of a locally-based firm is examined first-hand on site in a chosen country. This course combines a review of a particular indigenous company's international strategy in view of a country's governmental policies and economic conditions through a cultural and historical perspective. Students will be required to examine a particular firm's strategies and relate these to governmental policies as well as to the culture and history in this particular country.
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