Undergraduate Catalog 2013-2014
BUS 102 Entrepreneurship
3 hours; 3 credits
An in-depth examination of the requirements, process, and possible outcomes of starting a small business. Students participate in computer simulation in which they propose, design, and launch a new business. Topics include market selection, product/service design, financing, marketing, organizing, and staffing a startup business.
Prerequisite: Successful completion of the CUNY Assessment Tests in Writing, Reading, and Mathematics or the equivalent.
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