Undergraduate Catalog 2014-2015
BUS 415 Global Strategy and Decision Making
4 hours; 4 credits
This advanced course builds on lower level Business courses and is recommended for all students enrolled in the Business degree with a concentration in International Business. Students will have the opportunity to integrate earlier learning in the concentration to analyze business problems, develop strategies and policies and make specific business decisions. Students will choose a market and product and develop a full global business plan taking into account global and country macro and micro factors, ethical and cultural considerations, trade theory and knowledge from all functional areas.
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