Undergraduate Catalog 2012-2013
COM 415 Media Audiences
4 hours; 4 credits
A comparison of industry and scholarly approaches to understanding media audiences and media effects, focusing on the medium of television. This course also draws cases from film, radio, and new media. We will examine the tools of media industry audience research (such as audience measurement, ratings systems, and focus groups), as well as critical scholarship on the social impact of the fragmentation of the mass audience, and the results of ethnographic audience research.
Prerequisite: COM 315
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