Undergraduate Catalog 2013-2014
COM 475 Writing for Advertising and Public Relations
(also ENL 475)
4 hours; 4 credits
An introduction to the techniques of developing concepts and writing copy for advertising in print and broadcast media, and public relations material such as press releases, newsletters, brochures, and publicity material. The course analyzes advertising, public relations, and other corporate communications tactics in terms of their target audience, message, and effectiveness, as well as the channels of communication. Students will be assigned a number of writing projects including copywriting, concept development proposals, press releases, and newsletter articles.
Prerequisite: COM 332
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