Undergraduate Catalog 2012-2013
MKT 111 Marketing
3 hours; 3 credits
Survey of the nature of the United States distributive system, covering the principles, policies, and practices used by manufacturers, wholesalers, and retailers. Emphasis is placed on the planning, development, and efficient use of marketing tools and institutions in the creation and expansion of markets. Current trends and developments in modern marketing practice are analyzed.
Up one level
Click arrowheads to expand or collapse contents