Undergraduate Catalog 2013-2014
MKT 211 Advertising
4 hours; 4 credits
The course examines the principles and applications of advertising in modern business, details the procedures and techniques necessary for advertising campaigns and execution via preparation of a marketing/advertising plan, and stresses marketing/advertising strategy. Evaluation of social and ethical responsibilities of advertising.
Prerequisite: MKT 111
Up one level
Click arrowheads to expand or collapse contents