Undergraduate Catalog 2015-2016
MKT 216 Sales Management
3 hours; 3 credits
A study of the problems of sales management: sales policies, selection and training of salespersons, methods of compensation and sales stimulation, sales administration and budgeting, and sales forecasting. Analysis and evaluation of current practices in sales management.
Prerequisite: MKT 111
Up one level
Click arrowheads to expand or collapse contents