Undergraduate Catalog 2016-2017
MKT 312 Advertising Copy and Production
4 hours; 4 credits
Creative and procedural techniques involved in planning, preparing, and producing advertisements for print and broadcast media. Problems and practice exercises are used to develop a working technical skill. Hands-on production experience in all media.
Prerequisite: MKT 211
Up one level
Click arrowheads to expand or collapse contents