Undergraduate Catalog 2013-2014
MKT 320 International Marketing
4 hours; 4 credits
An analytical approach to solving international business problems considering the multiple environments of international business. This course requires the student to investigate the relationship of marketing strategy to cultural, economic, legal, political, and technological conditions in various national markets.NOTE: Not open to students who have taken MKT 415.
Prerequisites: MKT 111
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