Undergraduate Catalog 2012-2013
MKT 360 Internet Marketing
4 hours; 4 credits
This course is an introduction to the use of the Internet and electronic commerce as a marketing tool. A major team project will require students to develop a marketing plan along with a Website for a new or existing product or service. Data collection as well as legal and ethical issues, including security, surrounding commerce in a Web-mediated environment will be discussed.
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