Undergraduate Catalog 2015-2016
MKT 420 Marketing Management
4 hours; 4 credits
The course focuses on the major decisions facing marketing management in its attempt to harmonize the objectives and resources of the company with the opportunities found in the marketplace. The course is analytical in nature and draws heavily on the basic disciplines of economics, behavioral science, and mathematics.
Prerequisites: Completion of business core requirements, MKT 310, senior standing,
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