Undergraduate Catalog 2013-2014
MKT 490 Marketing Seminar
3 hours; 3 credits
The use of a selected broad-gauge marketing topic as a focal point for the semester’s work to bring about an integration of concepts and knowledge from a number of related disciplines. New ways of thinking about problems faced by marketing management are sought. Individual study by each student of a specific topic and preparation of a report giving the results of research.
Prerequisites: Completion of business core requirements, senior standing, and permission of the instructor
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