: Building 3N
D.Sc., Federal University of Rio Janeiro,Brazil
M.Sc., Northwestern University, USA
MBA, The COPPEAD Graduate School of Business, Brazil
BS, Federal University of Rio de Janeiro,Brazil
Biography / Academic Interests
Dr. Gertner has more than 25 years of academic and professional experience in Marketing. Her professional experience includes positions as product manager and as marketing research analyst in multinational corporations such as Johnson Wax. In addition, she has extensive consulting experience for numerous Brazilian and American corporations such as Xerox and Petrobras. As a scholar, Dr. Gertner has taught graduate and undergraduate marketing courses and chaired programs in several universities in Brazil. Before joining CSI, Dr. Gertner served as a Visiting Scholar at Pace University in New York. She has authored and co-authored several articles published in conference proceedings and in journals such as Journal of Global Marketing and Journal of International Business Studies. Her research interests are in the fields of International Marketing, Integrated Marketing Communications, Place Marketing and Product Development. Gertner has written in both Portuguese and English.
Scholarship / Publications
Dr. Gertner’s recent publications include:
Gertner, Rosane. “Nation Brand Personalit: Students’ Perceptions of Tourism and Study Abroad Destinations”. (2011) “International Review of Business Research Papers,” Vol 7, Issue 6.
Gertner, Rosane. “The Impact of Country Attributes on Study Abroad Program and Tourism Destination Purchasing Decisions”. (2011) Review of Business Research, Vol 11, Issue 1.
Gertner, Rosane. “Study Abroad Programs: Similarities and Differences of
Country Images as Tourist and Study Destinations.” (2010) Journal of Travel and Tourism Marketing, Vol 27, Issue 4, pages 1-13.
Gertner, Rosane, David Gertner, and Dennis Guthery. (2009) “Brazilian Exporters: Non-Financial Export Performance Measurements and Their Determinants”. Journal of International Business and Cultural Studies (JIBCS), February 2009, Vol. 2, pages 1-12.