College of Staten Island
 The City University of New York
 
  
    
  Alan Zimmerman
Professor
Marketing

Alan Zimmerman
Professor

Office : Building 3N Room 234
Phone : 718.982.2925
Fax : 718.982.2965
alan.zimmerman@csi.cuny.edu


Degrees :
DPS, Pace University
MBA, Duquesne University
BA, Temple University



Biography / Academic Interests :
Professor Zimmerman is the Area Coordinator for the International Business (IB) program at the College of Staten Island and advises all IB majors. He is also advisor to the International Business Society, the student club focused on IB. He received a Dolphin Award for service to the college in 2013. He has traveled and lectured extensively abroad, and was granted two Fulbright awards, one for Ireland in 2004, and the other for Rajastan in India in 2009. He is a member of the Modern China committee and was elected a CUNY Faculty Senator. Professor Zimmerman also teachers in the Master’s program, offering Global Strategy and Business to Business Marketing. In Spring 2013, , he once again led  a student trips to Ireland. Before embarking on his academic career, Prof. Zimmerman served as an international marketing executive with Westinghouse Electric Corp. and was founder and president of Radley Resources, an International consulting firm. He also served three terms as president of the New Jersey Chapter of the American Marketing Association.

Scholarship / Publications :
Professor Zimmerman, is co-author of four books on international marketing, Business to Business Marketing Management: A Global Perspective, (Routledge, 2013),  The Economics of Counterfeit Trade (Springer/Kluwer 2009), Essentials of Export Marketing, (AMACOM, 1985) and,  Protecting Your Intellectual Property Rights (Springer, 2013). This latest work  is a comprehensive book (with co-author Peggy Chaudhry) describing the international counterfeit goods problem from the points of view of consumers, governments, international organizations, “pirates,” and managers of intellectual property. He has also written and lectured extensively on other aspects of international business, including market entry strategies for large and small businesses, global ethics, outsourcing, international market research and economic and business educational developments in China. His work has been published in journals such as Business Horizons, American Economist, the Journal of Business and Industrial Marketing, the Journal of Professional Service Marketing and Marketing Review.