College of Staten Island
 The City University of New York
 
  
    
  Susan L. Holak
Associate Provost for Institutional Effectiveness and Professor of Marketing
Marketing

Susan L. Holak
Associate Provost for Institutional Effectiveness and Professor of Marketing

Office : Building 3N Room 235
Phone : 718.982.2922
Fax : 718.982.2965
susan.holak@csi.cuny.edu
Website


Degrees :
PhD, Columbia University
Mphil Columbia University
BS, University of Pennsylvania



Biography / Academic Interests :
Dr. Susan L. Holak is the Associate Provost for Institutional Effectiveness and also a Professor of Marketing at the College of Staten Island.  As Associate Provost, she provides leadership in academic program review, accreditation, assessment, and promotes institutional effectiveness throughout the institution. She supervises the Office of Institutional Research and Assessment and leads CSI’s decennial Middle States reaccreditation process.  Susan Holak has served in other leadership roles, including the area chairperson of marketing in the Business Department (2003-2007) and the Director of the Honors College of CSI/CUNY (2005-2007).

Dr. Holak earned a B.S. in Economics from the University of Pennsylvania, where she was named to Beta Gamma Sigma, the business honorary society.  She received an M.Phil. and Ph.D. in Business from Columbia University.

Dr. Holak was the recipient of an AACSB Fellowship and a Richard D. Irwin Fellowship for her doctoral studies.  Supporting her interests in international education, she was awarded a 1997 Sasakawa Fellowship to attend the Japan Studies Institute at San Diego State University. She has taught as a visiting professor at the American University of Rome, where she is currently a member of the Business Advisory Committee.  

She has volunteered extensively in her community on transportation, economic development, and civic projects.

Scholarship / Publications :
Susan L. Holak’s research interests include new product development, consumer behavior, and cross-cultural marketing.  She has published research on consumer response to innovations, advertising-sales relationships, and the impact of nostalgia on consumer behavior.  Recent work investigates nostalgia-proneness and its measurement in the U.S., Japan, and Eastern Europe.  Dr. Holak’s research has appeared in many publications including Journal of Marketing, Journal of Marketing Research, Journal of Business Research, Journal of Retailing, Journal of Product Innovation Management, Marketing Letters, Advances in Consumer Research, and European Advances in Consumer Research.