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Rosane
Gertner
Assistant Professor
Business
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Rosane Gertner
Assistant Professor
Office
: Building 3N
Room 201
Phone
: 718.982.2964
Fax
: 718.982.2965
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Degrees :
BS,Federal University of Rio de Janeiro,Brazil
MBA,The COPPEAD Graduate School of Business, Brazil
MS,Northwestern University, USA
D.Sc.,Federal University of Rio Janeiro,Brazil
Biography / Academic Interests
:
Dr. Gertner has 22 years of academic and professional experience in Marketing. Her professional experience includes positions as product manager and as marketing research analyst in multinational corporations such as Johnson Wax. In addition, she has extensive consulting experience for numerous Brazilian and American corporations such as Xerox and Petrobras. As a scholar, Dr. Gertner has taught graduate and undergraduate marketing courses and chaired programs in several universities in Brazil. Before joining CSI, Dr. Gertner served as a Visiting Scholar at Pace University in New York. She has authored and co-authored several articles published in journals and in conference proceedings. Her research interests are in the fields of International Marketing, Integrated Marketing Communications, and Product Development. Gertner has written on marketing and advertising in both Portuguese and English.
Scholarships / Publications
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Dr. Gertner’s recent publications include:
•Gertner, R. K., Gertner, D., & Guthery, D. (2007) (forthcoming). "The implications of export performance measurement to the significance of the determinants of export performance: an empirical investigation with Brazilian firms, Journal of Global Marketing.
•Gertner, R. K., Berger, K., & Gertner, D. (2007) (forthcoming). Country-dot-com: marketing and branding destinations online. Journal of Travel and Tourism Marketing.
•Gertner, R. K. & Berger, K. (2006). American Advertising Values Before and After 9-11. International Journal of Knowledge, Culture and Change Management, 5 (3).
•Gertner, D., Gertner, R. K., & Guthery, D. (2005). Coca-cola’s marketing challenges in Brazil: the tubaínas war. Thunderbird International Business Review, 47(2), 231-254.
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