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Susan L.
Holak
Professor
Business
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Susan L. Holak
Professor
Office
: Building 3N
Room 235
Phone
: 718.982.2922
Fax
: 718.982.2965
holak@mail.csi.cuny.edu
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Degrees :
BS, University of Pennsylvania
Mphil Columbia University
PhD, Columbia University
Biography / Academic Interests
:
Dr. Susan L. Holak is Professor of Marketing at the City University of New York, College of Staten Island, where she has served as the area chairperson of marketing in the Business Department. In 2005, she was appointed Director of the William E. Macaulay Honors College of CUNY/CSI. Dr. Holak earned a B.S. in Economics from the Wharton School of the University of Pennsylvania, where she was named to Beta Gamma Sigma, the business honorary society. She received an M.Phil. and Ph.D. in Business from Columbia University. She was the recipient of an AACSB Fellowship and a Richard D. Irwin Fellowship for her doctoral studies. Professor Holak was awarded a 1997 Sasakawa Fellowship to attend the Japan Studies Institute at San Diego State University. She has taught as a visiting professor at the American University of Rome, where she is currently a member of the Business Advisory Committee. She has volunteered extensively in her community on transportation, economic development, and civic projects.
Scholarships / Publications
:
Susan L. Holak’s research interests include new product development, consumer behavior, and cross-cultural marketing. She has published research on consumer response to innovations, advertising-sales relationships, and the impact of nostalgia on consumer behavior. Recent work investigates nostalgia-proneness and its measurement in the U.S., Japan, and Eastern Europe. Dr. Holak’s research has appeared in many publications including Journal of Marketing, Journal of Marketing Research, Journal of Business Research, Journal of Retailing, Journal of Product Innovation Management, Marketing Letters, Advances in Consumer Research, and European Advances in Consumer Research.
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