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Alan
Zimmerman
Assistant Professsor
Business
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Alan Zimmerman
Assistant Professsor
Office
: Building 3N
Room 234
Phone
: 718.982.2925
Fax
: 718.982.2965
zimmermana@mail.csi.cuny.edu
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Degrees :
BA, Temple University
MBA, Duquesne University
DPS, Pace University
Biography / Academic Interests
:
Professor Zimmerman is the Area Co-ordinator for the International Business (IB) program at the College of Staten Island and advises all IB majors. He is also advisor to the International Business Society, the student club focused on IB. He has traveled and lectured extensively abroad, and was granted a Fulbright scholarship to Ireland in 2004. He developed (with Prof. Dorothy Lang) an Internet-based course, International Marketing. He is a member of the Modern China committee and was elected an alternate CUNY Faculty Senator. Professor Zimmerman also teaches in the Master’s program, offering Global Strategy and Business to Business Marketing. Before embarking on his academic career, Prof. Zimmerman served as an international marketing executive with Westinghouse Electric Corp. and was founder and president of Radley Resources, an international consulting firm. He also served three terms as president of the New Jersey Chapter of the American Marketing Association.
Scholarships / Publications
:
Alan Zimmerman is the co-author of two books on international marketing, Business to Business Marketing Management: A Global Perspective, published by SouthWestern Publishing and Thomson Publishing, simultaneously in the U.S. and London in 2005 and Essentials of Export Marketing, published by AMACOM. He has also written and lectured extensively on various aspects of international business, including market entry strategies of large and small businesses, outsourcing, counterfeit goods, international market research and economic and business educational developments in China. His work has been published in journals such as the Journal of Business and Industrial Marketing, the Journal of Professional Services Marketing and Marketing Review. He is currently beginning work on a comprehensive book (with co-author Peggy Chaudhry) describing the counterfeit goods problem from the points of view of consumers, governments, international organizations, “pirates” and owners of intellectual property.
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