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Alan
Zimmerman
Professsor
Business
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Alan Zimmerman
Professsor
Office
: Building 3N
Room 234
Phone
: 718.982.2925
Fax
: 718.982.2965
alan.zimmerman@csi.cuny.edu
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Degrees :
BA, Temple University
MBA, Duquesne University
DPS, Pace University
Biography / Academic Interests
:
Professor Zimmerman is the Area Co-ordinator for the International Business (IB) program at the College of Staten Island and advises all IB majors. He is also advisor to the International Business Society, the student club focused on IB. He has traveled and lectured extensively abroad, and was granted a Fulbright scholarship to Ireland in 2004. He developed (with Prof. Dorothy Lang) an Internet-based course, International Marketing. He is a member of the Modern China committee and was elected a CUNY Faculty Senator. Professor Zimmerman also teaches in the Master’s program, offering Global Strategy and Business to Business Marketing. In Spring 2009, he led a graduate student trip to Ireland. Before embarking on his academic career, Prof. Zimmerman served as an international marketing executive with Westinghouse Electric Corp. and was founder and president of Radley Resources, an international consulting firm. He also served three terms as president of the New Jersey Chapter of the American Marketing Association.
Scholarships / Publications
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Professor Zimmerman, is co-author of three books on international marketing, Business to Business Marketing Management: A Global Perspective, (Thomson/Southwestern, U.S. and London, 2005), Essentials of Export Marketing, (AMACOM, 1985) and The Economics of Counterfeit Trade (Springer/Kluwer 2009). This latest work is a comprehensive book (with co-author Peggy Chaudhry) describing the international counterfeit goods problem from the points of view of consumers, governments, international organizations, “pirates” and owners of intellectual property. He has also written and lectured extensively on other aspects of international business, including market entry strategies for large and small businesses, global ethics, outsourcing, counterfeit goods, international market research and economic and business educational developments in China. His work has been published in journals such as Business Horizons, American Economist, the Journal of Business and Industrial Marketing, the Journal of Professional Services Marketing and Marketing Review.
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