College of Staten Island
 The City University of New York
  Xiaodan (Dani) Dong
Assistant Professor

Xiaodan (Dani) Dong
Assistant Professor

Office : Building 3N Room 209
Phone : 718.982.2933
Fax : 718.982.2965

Degrees :
Ph.D. in Business Administration, University of Missouri 2008-2013
M.S. in Parks, Recreation & Tourism, University of Missouri 2004-2006

Biography / Academic Interests :
Dr. Xiaodan (Dani) Dong received her Ph.D. in Business Administration from the University of Missouri. Upon graduation, she started teaching at Wagner College on Staten Island, and joined CUNY-Staten Island in 2016. Her research interests reside in strategic alliances, organizational learning, and strategic planning on digital media. Dr. Dong has focused her research on empirical studies, using both primary and secondary data.

Scholarship / Publications :
Dong, Xiaodan, Zelin Zhang, Christian Hinsch, Shaoming Zou (2016). “Reconceptualizing the Elements of Market Orientation: A Process-Based View”, in press at Industrial Marketing Management.
Dong, Xiaodan, Guohui Sun (2017, forthcoming). “Impact of Resource Configuration on Trust in International Joint Venture”, at Advances in International Marketing.
Dong, Xiaodan, Christian Hinsch, Shaoming Zou, and Huifen Fu (2013). “The Effect of Market Orientation Dimensions on Multinational SBU’s Strategic Performance: An Empirical Study” International Marketing Review, 30 (6), 591-616.
Mantrala, Murali, Shrihari Sridhar, and Xiaodan Dong (2012). “Acquisition Orientation Versus Customer Retention Orientation in India: From the Perspective of Sales Force Job Posts”, Journal of Business & Industrial Marketing, 27 (3), 169-175.
Morgan, Mark and Xiaodan Dong (2008). “Measuring Passenger Satisfaction of Interpretive Programs on Two Amtrak Trains in the Midwest”, Journal of Interpretation Research, 13(2), 43-58. (Field of Parks, Recreation and Tourism)

Last Updated: 09.15.2016