College of Staten Island
 The City University of New York
 
  
    
  Daniel Gagliardi
Lecturer
Marketing

Daniel Gagliardi
Lecturer

Office : Building 3N Room 209
Phone : 718.982.2960
Fax : 718.982.2965
daniel.gagliardi@csi.cuny.edu


Degrees :
Advanced Professional Certificate, New York University
MBA, Pace University
BBA, Pace University



Biography / Academic Interests :
Professor Gagliardi received his MBA from Pace University in Professional Management and an Advanced Professional Certificate in Marketing Management from New York University.  He has taught at CSI for many years as an Adjunct Lecturer and for two years as a Substitute Lecturer.  He is the Coordinator of the Business Internship Program at CSI and teaches advanced courses in both Marketing and Management.  In 2006, Professor Gagliardi received the CSI Dolphin Award for Outstanding Teaching by a Member of the Adjunct Faculty.  He has worked in the business community for such major companies as Clairol and Revlon.  He draws on those experiences while in the classroom to provide real-world examples and practical suggestions for implementing the conceptual content of business courses.  He joined the Business Faculty in September 2007 as a full-time Lecturer.  Professor Gagliardi is the Coordinator of the Business Internship Program at CSI and teaches advanced courses in both Marketing and Management.

Scholarship / Publications :
Professor Gagliardi is presently working on an Advertising book tentatively titled “Simplicity in Advertising.”  In the changing digital revolution, there are many new, innovative, and alternative methods to reach a target audience.  This book will emphasis that great creativity and strong positioning is still the key to successful  advertising regardless of the media choice.