Professor Zimmerman is the Area Coordinator for the International Business (IB) program at the College of Staten Island and advises all IB majors. He is also advisor to the International Business Society, the student club focused on IB. He received a Dolphin Award for service to the college in 2013. He has traveled and lectured extensively abroad, and was granted two Fulbright awards, one for Ireland in 2004, and the other for Rajastan in India in 2009. He is the co-author of four books on international marketing subjects and the author of many journal atrticles. He has lead several study abroad trips. Before embarking on his academic career, Prof. Zimmerman served as an international marketing executive with Westinghouse Electric Corp. and was founder and president of Radley Resources, an International consulting firm. He also served three terms as president of the New Jersey Chapter of the American Marketing Association.
DPS, Pace University
MBA, Duquesne University
BA, Temple University
Scholarship / Publications
Professor Zimmerman, is co-author of four books on international marketing, The latest is Business to Business Marketing Management: A Global Perspective, (Routledge, 2018), He also co-authored The Economics of Counterfeit Trade (Springer/Kluwer 2009), Essentials of Export Marketing, (AMACOM, 1985) and, Protecting Your Intellectual Property Rights (Springer, 2013). The latter is a comprehensive book (with co-author Peggy Chaudhry) describing the international counterfeit goods problem from the points of view of consumers, governments, international organizations, “pirates,” and managers of intellectual property. He has also written and lectured extensively on other aspects of international business, including market entry strategies for large and small businesses, global ethics, outsourcing, international market research and economic and business educational developments in China. His work has been published in journals such as Business Horizons, American Economist, the Journal of Business and Industrial Marketing, the Journal of Professional Service Marketing and Marketing Review.