Alberto Barchetti holds a PhD in Marketing from the University of Cincinnati. His research work is organized into three interconnected areas:
- what factors shape consumers’ self-improvement,
- what factors shape consumers’ willingness to engage in unconventional, discomforting, or aversive experiences, and
- how consumers’ identities shape their decision-making.
He has taught Introduction to Marketing, Advertising Management, and Digital Marketing. He holds industry experience in marketing research, media planning, and digital marketing.
Degrees
PhD, University of Cincinnati
MS, University of South Carolina
MS, Erasmus University Rotterdam
BS, University of Bologna
Scholarship and Publications
- Barchetti, Alberto and Joshua J Clarkson (forthcoming), “A Framework for Adaptive and Maladaptive Self-Improvement: Distinguishing Constructive and Corrective Motivations,” In Handbook of Motivation and Social Psychology, Ed. E.R. Hirt, Cheltenham, United Kingdom: Edward Elgar Publishing.
- Barchetti, Alberto, Emma Neybert, Susan Powell Mantel, and Frank R. Kardes (2022), "The Half- Truth Effect and Its Implications for Sustainability," Sustainability, 14 (11), 6943.
- Mantel Powell, Susan, Tamara Montag-Smit, Frank R. Kardes, and Alberto Barchetti (2022), "The Influence of Positive Affect on Sensitivity to Important Omissions," Frontiers in Psychology, (13).
